Salesforces goes big on low-code automation

Salesforce has introduced Customer 360 and an expansion of the Flow product suite Flow for Industries.

Both products aim to equip companies with powerful automation and intelligent technologies to drive efficient growth, deliver personalized customer experiences at scale, and provide organizations with low-code tools.

Customer 360 offers end-to-end automation through AI on a low-code, highly scalable platform that connects data across sales, service, marketing, commerce and other areas, so companies can personalize their interactions and drive growth.

An expansion of the Flow for Industries meanwhile will include products in select cloud base licenses which allows for tailor-made automation solutions without extra charging. Salesforce Flow aims to enable businesses to complete more tasks with fewer resources, boost efficiency, and deliver better customer experiences.

Jujhar Singh, EVP and GM of Salesforce Industries, said: “Salesforce’s Flow for Industries drives digital transformation for our Industry customers through automations that reflect the unique needs of their business to help drive business value today and in the future. With Flow, Salesforce’s customers have already saved more than 109 billion hours every month, generating $2tn dollars in business value.”

David Schmaier, president and chief product officer at Salesforce, said: “With Salesforce Customer 360, businesses can automate to save time and money so they can spend their valuable resources on what matters: driving intelligent and personalized customer and employee experiences.”