Asda

Salesforce redefines the shopping experience for Asda customers

As Asda undergoes a digital transformation as part of its separation from Walmart, the supermarket giant will deploy Salesforce technology to give a 360-degree view of its customers and provide personalized and tailored experiences that aim to revolutionize the consumer grocery...

Asda partners with Workday to deliver engaging employee experiences

Workday has been selected by Asda, one of the largest supermarket chains in the UK, to support its global workforce and deliver an enhanced employee experience. With more than 140,000 dedicated colleagues, Asda serves more than 18 million customers who...

ServiceNow strikes new retail tech transformation deal with Asda

ServiceNow has reached a new agreement with Asda that will drive the company’s business value and innovation and enhance its colleague and customer experience. Leveraging the Now Platform, ServiceNow will help give Asda’s colleagues more time to provide better shopping...

ASDA chooses SAP as future digital platform

SAP has announced that Asda, the UK’s third largest supermarket chain with over 600 stores and 140,000 employees, has selected RISE with SAP S/4HANA on Microsoft Azure as the digital core for its future platform, supported by SAP Business Technology Platform and SAP Ariba solutions to digitalise procurement operations.