ServiceNow strikes new retail tech transformation deal with Asda

ServiceNow has reached a new agreement with Asda that will drive the company’s business value and innovation and enhance its colleague and customer experience.

Leveraging the Now Platform, ServiceNow will help give Asda’s colleagues more time to provide better shopping experiences for its 18 million weekly shoppers across 633 stores.

The Now Platform will become the central place for Asda’s 140,000-strong workforce, including store and office-based colleagues, to process queries, raise questions, and retrieve information. Colleagues can speed up the resolution of requests and enhance their productivity.

Jordi Ferrer, vice president and general manager UK&I at ServiceNow, said: “Asda is looking to evolve every part of its business to reinforce itself as a leading force in retail. Our platform will be an integral part of Asda’s journey, providing the tools to increase innovation and enhance the customer experience whilst increasing employee engagement and effectiveness.  This is a great demonstration of how Asda believes in their employees and their ability by investing in tools to help them work better and more effectively.”

Carl Dawson, chief information officer at Asda, said: “The UK’s retail sector has been faced with a number of challenges in recent years not least keeping deliveries moving and shelves stocked during the pandemic, and we needed to innovate to keep a competitive edge in a fast-changing world. We chose ServiceNow to help us rise to this challenge. The Now Platform will enable us to pioneer new ideas and invest in digital transformation across the entire business. This will accelerate innovation in stores, and improve customer experiences by saving shoppers money, using the latest and best technologies.”