As Asda undergoes a digital transformation as part of its separation from Walmart, the supermarket giant will deploy Salesforce technology to give a 360-degree view of its customers and provide personalized and tailored experiences that aim to revolutionize the consumer grocery experience.
Leveraging Salesforce’s full retail suite, including Commerce Cloud, Service Cloud, and Marketing Cloud, Asda will create a cloud-first environment that gives its 18 million customers a connected and consistent experience across every channel and device, no matter where or how they choose to interact with the brand.
Salesforce technology will also enable Asda to deliver new online shopping experiences by building out its headless ecommerce architecture, enabling it to separate front-end and back-end ecommerce applications.
Rob Garf, VP and GM for retail at Salesforce, said: “We are thrilled to support one of the UK’s largest retailers as they embark on one of the boldest and most unique digital transformation projects in the world. Asda shoppers can expect a personalized and seamless experience across both physical and digital channels. Together we will showcase the future of retail as every aspect of the shopping journey will be streamlined and connected.”
Simon Gregg, senior vice president of ecommerce at Asda, added: “Salesforce will help to transform the customer experience as we seek new world-class systems that will be cloud-first. Salesforce’s technology is perfectly aligned to deliver our vision of a true and exciting omnichannel experience that will set us apart in the UK retail sector.”