CRM and Customer Experience

Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) collaboratively shape a holistic customer experience. ERP integration with CRM can create a unified platform for managing business processes and customer interactions. This integration ensures a cohesive flow of information across departments, streamlining operations and enhancing customer service. CRM focuses on customer interactions, tracking engagement, and tailoring experiences, while ERP manages internal processes, inventory, and resource allocation. The synergy between ERP and CRM optimizes data-driven decision-making, resulting in a more responsive and customer-centric organization. By aligning these systems, businesses cultivate a comprehensive approach to customer experience, fostering customer loyalty and satisfaction through efficient processes and personalized interactions.

a blurred image of a target with a darts sticking out in the middle | Shaping customer trust through the powerful pairing of inventory control
Shaping customer trust through the powerful pairing of inventory control
Customer expectations are a moving target that companies must continuously track and anticipate as speed of product delivery is on a pedestal
NewRocket
Our extensive business and industry experience combined with our deep ServiceNow technical expertise allows us to better serve our clients. We Go Beyond Workflows™ to help our clients transform their enterprise into a place where employees flourish, customers thrive and people matter.
Image of Currys shop / Currys selects Accenture and Microsoft to deliver its core technology infrastructure
Currys selects Accenture and Microsoft to deliver technology infrastructure
Currys partners with Accenture and Microsoft to modernize technology, leverage AI for operations and accelerate net-zero emissions by 2040.
a photograph of a top of Salesforce office building in San Fransisco from a sky view during foggy and cloudy weather
Salesforce partners with IQVIA and LeadingMile to streamline customer experience
Salesforce has shared two updates on its most recent partnerships: an alliance with IQVIA and a collaboration with LeadingMile Consulting. Each partnership will aim to accelerate the development of life sciences cloud and revolutionize automated testing for Salesforce users.
SplashBI
SplashBI helps organizations make the very best business decisions by providing instant access to data from disparate systems in the form of reports, visualizations, & trends.
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Hong Kong conglomerate Miramar Group transforms CX with SAP Emarsys
Miramar Group has announced it is leveraging SAP Emarsys to advance its customer experience by harmonizing customer data from business units.
Celebration sparks: Onapsis webinar
A Year in Review with Onapsis Research Labs: Insights to Inform your 2024 ERP Security Strategy
The A Year in Review with Onapsis Research Labs webinar is for SAP users to gain insights from industry experts for 2023 trends.
image of Singapore | Accenture and Jixie
Accenture to acquire Singapore-based marketing company, Jixie
Accenture has agreed to acquire media and marketing technology company, Jixie, to help clients in Indonesia deliver more personalized experiences to enhance customer engagement for business growth.
McDonald's meal | Accenture and McDonald's expand partnership
Accenture is making sure your Big Mac is extra fresh
By expanding their longstanding partnership, Accenture will aid McDonald's to move forward with its innovation, and improve the quality of its customer and employee care.
A laptop open, resting on a couch, showing important-looking charts on the screen | SAM Inoapps
Inoapps becomes the first of Oracle’s partners to gain new SAM program accreditation
Inoapps announced that it is Oracle’s first global partner to be accredited for the new software asset management (SAM) program. Inoapps is accredited in Western Europe, with North America and APAC to follow by January 2024. 
image of Sanjit Biswas, CEO and co-founder of Samsara | Samsara Q3
Samsara surpasses $1bn in ARR with strong Q3 24 results
Samsara has reported its financial results for Q3 for fiscal year 2024, ending October 28, 2023. The company reported revenue growth of 40 percent year-on-year (YoY) rising to $237.5m compared to Q3 FY23 of $169.8m.
Marc Benioff | Salesforce Q3
Salesforce releases Q3 results in “huge year of transformation”
Salesforce has announced its results for its third quarter fiscal 2024, ending October 31, 2023.
The slack logo appears on a laptop screen | Slack CEO
Salesforce exec Denise Dresser appointed as new Slack CEO
Salesforce CEO Mark Benioff has announced the appointment of Denise Dresser as new chief executive officer of Slack.
Scrabble tiles that say listen more : gartner certinia customer experience
Shut up and listen to your customers
Customer satisfaction broken down into three primary elements: Simplify, focus and listen!
Certinia logo card partner page
Certinia
Achieve Business 360 with Certinia. Built on the #1 Cloud CRM Platform. Run a connected business and put your customers at the center of everything you do. Personalized Dashboards. Salesforce Partner. Cloud ERP Software.
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Oracle + IBM
Accelerate your journey to Oracle Cloud and transform with IBM's cognitive and automation solutions, tailored by industry and business process domain.
ServiceNow
By digitizing and automating siloed processes, we dramatically improve experiences for those who work for you and those who work with you.
SAP
At SAP, our purpose is to help the world run better and improve people's lives. Our promise is to innovate to help our customers run at their best.
Microsoft
The only portfolio of intelligent business applications that gives you the agility to deliver operational excellence and delight every customer.