Morgan Motor Company drives operational growth with IFS Cloud

image of blue metallic Morgan Motor car in front of IFS Cloud branding | Morgan Motor Company and IFS Cloud

British sports car manufacturer Morgan Motor Company has gone live with the IFS Cloud ERP software solution to drive operational efficiencies and enhance the customer experience.

The company needed a solution that enabled it to coordinate its manufacturing, supply chain and spare parts requirements and deliver efficiencies across all its internal operational processes end-to-end. Additionally, it is continually launching new models and has recently introduced Morgan Super 3 while it ensures it is delivering the optimum purchasing and after-sales service to customers.

As a long-term IFS customer, Morgan earned a place in the IFS Pioneer Program, an initiative for select IFS customers that, through enhanced technical support and consulting, offers an accelerated go-live on a new IFS Cloud version ahead of release to the wider market.

Daniel Godwin, business systems development and support (IFS), Morgan Motor Company, said: “In the current economic climate, specialist automotive manufacturers are having to manage the challenges of supply chain disruption, rising costs and the ongoing need to drive sustainability.

“We have been using and working with IFS for nearly ten years, and in that time, we have gained complete trust in them and their product. We know that with the help of their expert support and versatile technology, we will navigate a safe passage through these complex challenges.

“Using IFS Cloud will allow us to streamline our processes, improving operational efficiencies and we can reduce costs by eliminating our onsite hosting expenses. Knowing that the solution is ‘evergreen’ means that we get regular updates and always have access to the latest functionality.”

Christian Pedersen, chief product officer at IFS, said: “Morgan is a compelling blend of traditional craftsmanship with modern technology and innovation. The team is proud of its legacy and culture but is also committed to working with us to get the most out of the move to IFS Cloud and ensure we are constantly bringing in new capabilities and helping them build resilience within their business. We have built a great trust-based partnership with them and look forward to what the future relationship will bring.”