Celonis buys PAF to sharpen execution management


Execution management is a strange term, whether used in reference to the gallows or indeed in information technology circles.

While the more gruesome end of execution management sees executioners focus on whether the guillotine is sharp enough and how big a ‘head basket’ they have at hand, the IT end of the spectrum sees execution management used to corral, collate, clean, compress and coalesce data with core process-mining functions in order to be able to act upon it.

While execution management systems are often referred to in the context of financial tradition technologies and their ability to act upon market transactions in as close to real-time as possible, the term is also used in a more general data processing sense.

This is the space that Celonis operates in.

This New York and Darmstadt headquartered (Ed: quick, somebody get me a pretzel) company has this month announced the acquisition of Process Analytics Factory GmbH (PAF), a provider of process mining technology for Microsoft Power BI.

This move is hoped to help Microsoft Power Platform users to utilize Celonis’ Execution Management System (EMS) for process mining, automation and collaboration.

The acquisition of PAF is part of Celonis’ strategy to enable companies in all industries to use process mining within the Celonis EMS to reveal and fix process inefficiencies. Celonis says it is committed to empowering users of the top automation, collaboration and workflow platforms to run their businesses.

Visualization & optimization 

The PAFnow process mining product is completely integrated into Microsoft Power BI and Microsoft Office 365 for the analysis, visualization and optimization of almost any process. 

“Since we started 11 years ago, the Celonis mission has always been the same – to help our customers reach the full potential of their business performance by removing process inefficiencies – and that requires Celonis to be everywhere,” said Alex Rinke, co-CEO and co-founder of Celonis. “The PAF acquisition enables the millions of users of the Microsoft Power Platform to use Celonis’ unique data and intelligent insights to power analytics, automation and collaboration.”

The Celonis EMS combines real-time data, process intelligence and targeted action to impact top, bottom and greenline (i.e. eco-aware) business performance. 

According to Gartner the market for hyper-automation software will reach nearly $860bn by 2025. But many businesses do not maximize the value of their digital investments because they lack insight into outdated processes holding back business operations. According to a Forrester report commissioned by Celonis, process mining has hit an inflection point in 2022 as decision makers demand better execution by finding and fixing process inefficiencies.

Organizations looking to get full clarity on how their business processes are running – whether across supply chains, shared service centers or system landscapes – can now benefit from the unique and advanced capabilities of the Celonis EMS within their familiar Microsoft environments.