Salesforce and ParalympicsGB team up

Salesforce has today announced a new long-term marketing partnership with ParalympicsGB to bring fans and athletes closer together than ever before.

The three-year agreement will mark a change in the way ParalympicsGB engages with its audiences. Salesforce will engage with fans around the world and use data to create hubs and visualizations to help deepen engagement and broaden the reach of the ParalympicsGB team’s athletes and achievements.

ParalympicsGB will also use the Salesforce platform to extend the reach of its charitable fundraising to support the delivery of a world class preparation and games environment for the team.

Zahra Bahrololoumi, CEO of Salesforce UK and Ireland, said: “Equality is a core value at Salesforce, we are committed to working with others to make our world a better, fairer, more open place for everyone.

“We are proud to enter this new partnership with ParalympicsGB, a meeting of like minds and an opportunity for us to excite new and existing audiences in Paralympic sport through the dynamism of technology and data visualization. We look forward to bringing fans and athletes together on this team’s incredible journey.”

Mike Sharrock, chief executive of the British Paralympic Association, said: “I cannot wait to see the impact of this agreement which will be transformational for ParalympicsGB in the way we can grow and deepen engagement with our fans and athletes. 

“Following the record-breaking achievements at Tokyo 2020, an effective data strategy is at the heart of our plans to showcase the inspirational power of paralympic sport as we build toward Paris 2024 and beyond.”

The announcement builds on Salesforce’s multi-year partnership with Team GB, Team Germany, Team USA and founding partnership of the LA28 Olympic and Paralympic Games.