Salesforce sets its sights on London for UK AI Center

image of the Houses of Parliament and Big Ben | Salesforce

Announced at its annual London World Tour, Salesforce has selected London to house its first AI Center, a physical space that will foster collaboration by bringing together industry experts, partners and customers to advance AI innovation while providing critical upskilling opportunities.

Located in London’s Blue Fin Building, the Salesforce UK AI Center demonstrates the company’s commitment to its pledge of investing $4bn in AI innovation and growth in the UK over five years.

As part of its UK focus, Salesforce Ventures has invested more than $200m into UK companies which include ElevenLabs and AutoGenAI.

Zahra Bahrololoumi, CEO, Salesforce UKI, said: “AI has the potential to drive major growth for UK businesses – with the UK AI market predicted to reach over $1tn by 2035. To realize this opportunity, industry-leading experts must work together to develop innovative solutions and overcome obstacles.

“By locating Salesforce’s first AI Center in London, we are sending a clear message to customers and partners on AI: we are deeply committed to working closely together so that you can reap the rewards of this transformative technology while ensuring it is a force for good.”

Deputy mayor of London for business and growth, Howard Dawber, said: “London is fast becoming one of the most important centers of AI businesses in the world, and we warmly welcome the decision by Salesforce to launch its pioneering UK AI Center in the capital.

“This new UK AI Center will bring industry experts together to innovate and collaborate. It will provide training for Londoners to access the jobs and opportunities of the future and boost our economy as we continue to work towards a fairer and better city for everyone.”

Additionally, the company has announced new capabilities to help field service organizations manage and maintain the lifecycle of their physical assets. With access to real-time data and intelligence about their assets, companies can reduce unplanned costly repairs, extend the lifespan of their assets to be more sustainable and even identify additional recurring revenue opportunities.