Accenture is making sure your Big Mac is extra fresh

McDonald's meal | Accenture and McDonald's expand partnership

McDonald’s Corporation is expanding its partnership with Accenture to improve its operations and customer experience. 

This extended partnership aims to help execute McDonald’s strategy to leverage the latest edge technology and apply generative AI solutions across its restaurants worldwide to improve operations as well as customer and crew experience.

Accenture will help to accelerate automation innovation from equipment manufacturers, enabling restaurant general managers to quickly reduce business disruptions and ultimately allowing the restaurant crew to focus on producing hotter, fresher food.

The company also aims to build a stronger technology team at McDonald’s. Accenture will help to train and support the McDonald’s global workforce by using its learning and development programs, online training courses and boot camps for emerging talent. This will provide the workforce with the AI, data and edge computing skills that they need in the digital era.

Brian Rice, executive vice president and global chief information officer, McDonald’s, said, “In order to unlock the opportunity in our ongoing digital investments, we chose Accenture, our long-time partner who has helped us build our digital foundation, to work with us on this next phase of innovation. Accenture’s deep understanding of our business, our industry and of course technology, will allow us to leverage the full potential of the cloud and generative AI solutions by implementing advanced practices to quickly leverage those technologies as well as to nurture and empower the talent within our organization. Lifelong learning and digital upskilling are at the heart of our culture and long-term growth plans – and embedding this across our workforce will enable greater business agility and performance.”

Julie Sweet, chair and CEO, Accenture, said: “We are incredibly proud to continue to partner with McDonald’s as they reinvent the customer experience, stay ahead of their customers’ changing needs and reimagine what a restaurant can be. This new work will be a leading example across industries of innovating with tech data and AI at the core, across the cloud continuum, all the way to the edge. And doing so in a way that keeps their people in the forefront, building the skills they need to meet and delight their customers in new ways every day.”

This extended partnership follows Accenture’s recent partnership with Riyadh Air, to build its core technology capabilities and acquisitions of Redkite and Vocatus.