Media and Entertainment

SAP is using a football use case with TSG Hoffenheim to test how AI can be embedded directly into operational systems, offering insights into enterprise AI adoption strategies.

FC Bayern Munich is extending its SAP Cloud ERP Private transformation by deploying SAP BTP to integrate 50+ systems and enable real-time fan engagement and match-day operations.

FC Bayern has migrated its core systems to SAP Cloud ERP Private, consolidating 9.5 million fan records to enable scalable operations, clean core governance, and a predictable cost model.

Cloud ERP is becoming a crucial tool for comic book publishers by streamlining complex production, enhancing collaboration, improving distribution, and supporting financial management, thereby enabling them to meet rising consumer demands and navigate the challenges of digital transformation.

Oracle Red Bull Racing is transforming its finance and HR operations through the Oracle Fusion Cloud Applications Suite to enhance efficiency and comply with Formula One's cost cap regulations, highlighting a broader trend among high-performance organizations toward integrating AI and comprehensive cloud solutions for operational excellence.

The Globe and Mail transformed its subscription platform by implementing Zuora Billing and Zephr to enhance digital product sales, streamline processes, and improve subscriber management, ultimately allowing for greater agility and the introduction of diverse offerings.

Google Cloud and Spotify have announced an expanded partnership in data and analytics, as well as AI and machine learning technologies.