Accenture to acquire ConcentricLife to boost marketing capabilities

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Key Takeaways

Accenture has acquired ConcentricLife, a healthcare marketing agency specializing in helping Life Science firms enhance brand experiences and address consumer demands in rare diseases and health and wellness.

This acquisition will strengthen Accenture Song's capabilities in delivering end-to-end solutions for Life Sciences clients, focusing on relevant communications and experiences tailored to the evolving needs of patients and healthcare professionals.

The integration of ConcentricLife's expertise is part of a broader strategy by Accenture to strengthen its portfolio through multiple acquisitions, aimed at fostering innovation and growth for its clients in the healthcare sector.

Accenture has agreed to acquire ConcentricLife, a subsidiary of Stagwell and healthcare marketing agency with expertise in helping Life Science firms build an optimal brand experience.

ConcentricLife offers organizations with full-service digital healthcare marketing and communications expertise and capabilities to help brands answer rising consumer demands in rare diseases, health and wellness.

Headquartered in New York, ConcentricLife’s 270+ employees will join Accenture Song in other markets which include Atlanta, Chicago, Ft. Lauderdale, San Diego and London.

This acquisition will reinforce Accenture Song’s investment in creating end-to-end solutions for its Life Sciences clients through relevant communications and experiences attuned to the ever-evolving lives of patients and healthcare professionals.

ConcentricLife will be the latest company to join Accenture Song’s string of acquisitions and will boost its ability to help clients grow and innovate. Previous acquisitions include  Fiftyfive5The Stable and Romp.

David Droga, CEO, Accenture Song, said: “We recognize and value the position ConcentricLife has established as a leading healthcare marketing agency and our mutual commitment to healthcare providers, patients and consumers with a focus on health outcomes.

“We believe that together with ConcentricLife we will create a powerful capability to shape the future of health experiences and provide a truly compelling proposition for our clients.”

Ken Begasse Jr., CEO, ConcentricLife, said: “Our shared ambition has always been to change the way health is experienced. This transaction will enhance our ability to help our clients achieve this vision in addressing the challenges of tomorrow. With this combined talent of diverse thinking and experiences, we will extend our ability to solve new patient and provider challenges in high-impact areas including access, clinical trials and patient services.”

This news follows Accenture’s acquisition of MNEMO Mexico to extend its capabilities in Latin America and address the growing regional demand for security services. The company has also recently collaborated with Google Public Sector to launch a new Cybersecurity Center of Excellence to help US federal agencies rapidly detect and respond to cyberattacks.