Accenture has announced a series of new acquisitions and expansion of capabilities to boost its portfolio and aid its clients worldwide.
Firstly, Accenture has agreed to acquire Rabbit’s Tale, a Bangkok-based creative and digital experience agency. This acquisition is poised to strengthen the regional creative, brand and data capabilities of Accenture Song and help its clients build and optimize digital experiences in Thailand.
Founded in 2010, Rabbit’s Tale offers digital customer experience solutions, from retail to customer relationship management, hyper-personalized marketing to experience designs and digital platform development. Rabbit Tale’s team of roughly 120 employees will join Accenture Song in Thailand and build upon Accenture’s design, performance, technology and large-scale operation capabilities.
Additionally, Accenture has acquired Ocelot Consulting, a cloud consultancy specializing in full-stack development, data engineering, data science and strategy and execution for cloud modernization. This acquisition expands Accenture’s AWS engineering skills in the Midwest as it aims to help clients in North America accelerate their cloud transformation.
Accenture has also agreed to acquire Ammagamma, an Italy-based firm that aids companies in advancing their uses of AI and GenAI technologies. This transaction is part of Accenture’s investment of $3bn to accelerate clients’ transformation through the application of AI.
Mauro Macchi, president and CEO of Accenture, Italy, said: “We look forward to bringing Ammagamma on board with Accenture as part of our drive to further accelerate our country’s economic growth.
“AI technology plays a key role in enabling businesses to take a distinctive approach to strengthening their digital core. Italian organizations need to strategically invest in cloud, in the use of data and in AI to boost market competitiveness and to help improve the country’s technological capabilities. Ammagamma marks a crucial investment in Italian excellence that will allow us to create a specialist hub in Emilia-Romagna able to retain and attract talents that Accenture will involve in the innovation projects of leading Italian and international players.”
To expand its Salesforce capabilities, Accenture has also acquired Incapsulate, a consulting firm that specializes in Salesforce solutions. As a Salesforce Platinum Consulting partner, Incapsulate fortifies Accenture’s Salesforce capabilities, which focus on helping clients use data and AI-driven insights to transform how they connect with customers.
Finally, the company has signed a multi-year agreement with Bankdata, a fintech company in Denmark and the Nordic region, to modernize its operations and migrate its capital markets platform onto the cloud.
Bankdata will leverage Accenture Applied Technology and Operations for Markets, a multi-client service for banks and asset managers that offers a broad range of as-a-service capabilities in front-to-back-office technology. The service will also use Murex’s MX.3 platform.
Tom Syrett, capital markets industry lead for Europe, Accenture, said: “Capital markets firms face continued pressure to deliver agile business offerings that meet clients’ expectations in a cost-constrained environment. The agreement with Bankdata and Murex brings together Accenture’s expertise in managing complex financial platforms with our collective investments in cloud, DevOps, data and AI to deliver long-term results.”