Salesforce has expanded its AI offerings, unveiling two AI-powered innovations for retailers: Agentforce for Retail and Retail Cloud with Modern POS, which aims to help store associates, customer service representatives and digital merchants drive sales and boost productivity, all while giving a more personalized shopping experience for customers.
Agentforce for Retail features a new library of pre-built agent skills which enables retailers to build AI agents that can automate time-consuming tasks, such as order management, appointment scheduling, and deploying shopper personalization at scale.
The new library unlocks additional capacity allowing retailers to better serve their customers, reduce costs and increase shopper conversion. Some of these new skills include commerce skills for order management, commerce skills for guided shopping, field service skills for appointment scheduling, and marketing skills for loyalty promotion creation.
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Retail Cloud with Modern POS is a cloud-based system that brings online and offline shopping data together on a single platform, giving associates a single entry point to serve customers more efficiently with mobile POS, clientele tools, endless aisle, mixed cart and omnichannel fulfillment, inventory management and more.
Salesforce’s cloud-based system brings online and offline shopping and inventory data together on a single, unified platform, giving retailers a tool to serve their customers more efficiently. New features include no-code CMS, inventory management, built-in AI powered by customer and inventory data, mixed cart and omni-channel fulfillment and more.
Speaking on the two new AI innovations, Velia Carboni, CIO at SharkNinja and customer of Salesforce, said: “At SharkNinja, our team is driven by a passion for delivering high-performing technology to every consumer. Agentforce will help us scale this mission by handling routine shopper inquiries like “Where is my order” and enabling seamless self-service. This will allow our team members to focus on innovation and creating meaningful, high-impact interactions.”
Nitin Mangtani, SVP and GM, retail at Salesforce, said: “Together, AI-fueled digital labor and a modern POS can unlock a new scale of operational capacity for retailers. With these latest Agentforce skills for retail and a cloud-based, intuitive POS system, Salesforce is helping retailers deliver seamless, unified shopping experiences across both the physical and digital realms of retail that drive productivity advancements and business growth across their entire enterprise.”
What does this mean for ERP insiders?
Salesforce’s new AI innovations offer users an enhanced shopping experience. Automated processes such as order management and appointment scheduling allow for quicker responses from retailers, while unified data enables seamless interactions between store associates. AI-driven personalization provides users with tailored product recommendations and loyalty promotions which boosts relevance and makes for a more seamless and convenient shopping experience.
Key Highlights:
- Agentforce for Retail
- Features a library of pre-built agent skills that automate time-consuming tasks like order management and appointment scheduling.
- Enhances shopper personalization at scale through AI-driven solutions.
- Includes new skills for guided shopping, loyalty promotion creation, and field service scheduling.
- Increases operational capacity, reduces costs, and improves customer conversion rates.
- Retail Cloud with Modern POS
- Combines online and offline shopping data on a unified, cloud-based platform.
- Empowers associates with mobile POS, clientele tools, endless aisle, and omnichannel fulfillment capabilities.
- Incorporates no-code CMS, built-in AI leveraging customer and inventory data, and robust inventory management.
- Simplifies operations, enabling seamless and efficient customer interactions.
These innovations represent a shift toward AI-driven retail experiences, enabling ERP end-users to deliver unified and scalable shopping solutions across all touchpoints. The tools emphasize efficiency, customer personalization, and business growth, positioning Salesforce as a leader in modern retail technology.