Why many organisations struggle with the conflict between delivering simplification and standardisation

In a cloud world, ensure the business objectives of your project are clear  

At the turn of Oracle’s financial year in June, they restructured a large number of their sales teams to be more industry-focussed. This could be because Oracle is already experiencing more success in settings where vertical expertise is important - they are listed at #6 in the Cloud Wars ranking but have reached #3 in Industry Cloud rankings.

In a piece from 2019 entitled RIP System Integrators, Paul Esherwood asked the rhetorical question — can systems integrators re-invent themselves as quickly as the technology changes that they put in place for customers of major IT vendors?