Amazon has appointed Julia White, formerly of SAP and Microsoft, as its new CMO and VP of AWS, where she is expected to leverage her extensive cloud and AI experience to strengthen AWS's position in the competitive cloud market, particularly against Microsoft Azure, while potentially deepening the partnership with SAP.

SAP announced a strong Q3 performance and raised its annual revenue and earnings guidance performance, gaining $26bn in market value to grab the top spot as Europe’s most valuable tech company.

When looking at cloud adoption, it’s often the financial products and older ERP systems that are slow to move off-prem.

Oracle CloudWorld heralded a flurry of announcements, focusing on the need to cater to customer demand and accelerate overall cloud adoption.