The integration and automation leader Boomi has announced an investment in Boomi KK with SunBridge Partners, a Japan/US venture capital and professional services firm, to deepen Boomi’s commitment to Japan and expand its go-to-market (GTM) tailored solutions and localized support.
SunBridge Partners is known for growing US software companies in Japan, including joint ventures with Salesforce, Concur, Kyriba, Demandware, Silkroad Technologies and Marketo. SunBridge co-founders also initially launched and led Oracle Japan to IPO in Tokyo in 1999.
With the appointment of Eitaro Kono as President of Boomi KK, the company is set to strengthen its local leadership and further deepen its understanding of the Japanese market. Kono brings over 20 years of consulting and management experience with Dentsu, Accenture, IBM, Deloitte and start-ups.
According to the spokespersons, Kono’s appointment strategically positions Boomi to capitalize on Japan’s abundant opportunities as a G7 economic powerhouse.
“Japan is a critical market for Boomi’s long-term global strategy and success,” said Steve Lucas, chief executive officer of Boomi. “This joint venture reinforces our continued commitment to Japan and the APJ region in delivering exceptional customer experiences while accelerating our growth opportunities.”
Eitaro Kono, the new president of Boomi KK, has also commented on the announcement: “It’s an exciting time for Boomi and SunBridge Partners. Together, we will enhance our operational agility and responsiveness to the local customer needs, delivering the best service possible while leveraging the vast resources and support of our global parent company.”
Adding to the value of the partnership, Ken Ehrhart, general partner at SunBridge Partners, said: “We are excited to once again work with Boomi CEO Steve Lucas after our prior partnership at Marketo.
“We are confident that together we can recreate the incredible success of that joint venture and establish Boomi KK as the dominant force in Japan for AI-driven integration and automation solutions.”
