Camunda announced the appointment of Chris White as Chief Revenue Officer. White brings more than 30 years of experience in leading go-to-market and customer-facing organizations focused on accelerating growth, scale and sustained success. As CRO, White’s primary focus will be driving revenue growth by aligning and overseeing all revenue-generating functions.
Before joining Camunda, White served as Chief Revenue Officer at mobile security solutions provider, Zimperium. Prior to that role, Chris held global sales leadership roles at Druva, A10 Networks and Proofpoint. In 2025, Camunda exceeded its growth targets, witnessed an 83% YoY growth in its €1 million+ customer base, and significantly expanded its sales pipeline.
“It’s an exciting time to be joining Camunda, with the market for agentic orchestration surging as organizations strive to maximize their agentic AI investments,” says White in a press release. “2025 was a stellar year. Our partner-first strategy paid off, with partner sourced revenue growing 63%. Now with an expanding partner ecosystem, a growing sales team, and a uniquely differentiated platform, we are well placed in 2026 to go even further.”
“Chris brings extensive experience in enterprise technology, which will be invaluable as Camunda taps into the rapidly growing agentic AI space,” says Jakob Freund, CEO and Co-Founder, Camunda. “We are seeing a transformational shift in the enterprise software market. To successfully leverage AI, companies need to remove the friction of disconnected applications and fragmented processes.”
What This Means for ERP Insiders
Agentic orchestration emerges as critical ERP integration layer. Camunda’s positioning as a universal orchestration platform addresses a fundamental challenge for ERP vendors and system integrators: disconnected applications and fragmented processes that impede AI adoption. ERP vendors also must evaluate whether to build native orchestration capabilities or partner with specialized BOAT platforms to remain competitive in the agentic AI era.
Partner-first strategies unlock accelerated revenue growth paths. The 63% growth in partner-sourced revenue demonstrates that channel partnerships are becoming the dominant go-to-market model for enterprise automation technologies. For GSIs and SIs, this also validates the strategic importance of developing orchestration expertise as a differentiation point in ERP transformation engagements. Enterprise architects should recognize agentic orchestration platforms like Camunda, which support BPMN and DMN standards, enable integrators to create reusable workflow templates and standardized integration patterns that accelerate deployment across multiple clients.
Cloud-native architecture becomes non-negotiable for process automation. Camunda’s distributed, horizontally scalable architecture capable of handling millions of process instances reflects the technical requirements for supporting enterprise-wide agentic AI deployments. ERP modernization leaders must assess whether their current process automation tools can handle the coordination complexity of orchestrating dozens or hundreds of specialized AI agents across departments without centralized bottlenecks. The convergence of RPA, BPA, low-code platforms, and iPaaS into unified BOAT solutions also indicates point solutions will struggle to compete. This creates consolidation pressure on ERP vendors’ automation portfolios.
