Case Study: 24 Hour Fitness

Lisa Dodson

Key Takeaways

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24 Hour Fitness faced significant limitations with its legacy ERP system, leading to challenges in billing flexibility and scalability. They transitioned to Zuora's billing platform to overcome these constraints.

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The implementation of Zuora allowed 24 Hour Fitness to adopt daily billing practices, enhancing operational efficiency and customer satisfaction by enabling more agile and responsive billing processes.

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The partnership with Zuora proved essential for 24 Hour Fitness, allowing them to rethink their billing strategies and explore new membership models, such as annual auto-renewals, thus laying a foundation for future growth.

Learn how 24 Hour Fitness overcame ERP limitations by implementing Zuora to support new pricing strategies, improve billing agility, and better serve over 1 million members.

The Customer

24 Hour Fitness is a leading fitness industry brand with numerous locations nationwide, dedicated to helping members improve their health and wellness through a variety of fitness programs and services.

The Challenge

Facing the end-of-life (EOL) status of their ERP system, 24 Hour Fitness encountered limitations in flexibility and scalability, particularly in managing billing processes. The existing system was rigid, making it difficult to adapt to evolving business models and customer needs.

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Key Topics Discussed

Financial Management

Key Takeaways

⇨ 24 Hour Fitness faced significant limitations with its legacy ERP system, leading to challenges in billing flexibility and scalability. They transitioned to Zuora's billing platform to overcome these constraints.

⇨ The implementation of Zuora allowed 24 Hour Fitness to adopt daily billing practices, enhancing operational efficiency and customer satisfaction by enabling more agile and responsive billing processes.

⇨ The partnership with Zuora proved essential for 24 Hour Fitness, allowing them to rethink their billing strategies and explore new membership models, such as annual auto-renewals, thus laying a foundation for future growth.

Click here to learn more on this Case Study.

Partners Mentioned

Key Topics Discussed

⇨

24 Hour Fitness faced significant limitations with its legacy ERP system, leading to challenges in billing flexibility and scalability. They transitioned to Zuora's billing platform to overcome these constraints.

⇨

The implementation of Zuora allowed 24 Hour Fitness to adopt daily billing practices, enhancing operational efficiency and customer satisfaction by enabling more agile and responsive billing processes.

⇨

The partnership with Zuora proved essential for 24 Hour Fitness, allowing them to rethink their billing strategies and explore new membership models, such as annual auto-renewals, thus laying a foundation for future growth.