Case Study: The Globe and Mail

Key Takeaways

The Globe and Mail transformed its subscription technology by adopting Zuora Billing and Zephr, enabling faster B2C product launches and streamlining the order-to-cash process.

The implementation of the new SaaS solution allowed The Globe and Mail to focus on developing Intellectual Property rather than maintaining outdated legacy systems, enhancing customer communication and support.

With the partnership with Zuora, The Globe and Mail was able to diversify its product offerings, including free and gift subscriptions, while improving revenue management and subscriber relationships.

The Customer

The Globe and Mail is Canada’s premier news media company, leading conversations through its award-winning news, political, business, investing, and lifestyle coverage.

The Challenge

The Globe and Mail team needed to replace their legacy subscription platform with a dynamic SaaS solution to better support digital product sales and subscribers.