Coca-Cola Bottlers Japan and Accenture to form a joint venture

Image of Coca-Cola bottles

Coca-Cola Bottlers Japan Inc. and Accenture have agreed to form a joint venture, which they will embark on in January 2024.

Coca-Cola Bottlers Japan Group aims to become a cost-effective and profitable world-class bottler. In this partnership, Accenture will provide local business process managed services to support Coca-Cola Bottlers Japan Group to become a data-driven organization with streamlined administrative and back-office operations.

Coca-Cola Bottlers Japan Group will benefit from the technology to capture, analyze and utilize data to attain greater insights for better decision-making, identify future business opportunities and provide higher-quality products and services.

Accenture will enable wider access to specialized talent, industry expertise and leading automation platforms to help Coca-Cola Bottlers Japan Group adopt a strategy of continuous enterprise reinvention.

Calin Dragan, representative director, president at Coca-Cola Bottlers Japan Holdings said: “In a rapidly changing market, Coca-Cola Bottlers Japan Group must continue to deliver high-quality products and attentive service to all customers.

“To achieve this, we aim to grow into a cost-effective and profitable world-class bottler. The establishment of this joint venture with Accenture will greatly contribute to the further strengthening of our business foundation. Through these efforts, we aim to continue to provide value to all our stakeholders, including customers, shareholders, partners and employees.”

Atsushi Egawa, who leads Accenture’s business in Japan said: “Our work with Coca-Cola Bottlers Japan Group is one of the largest enterprise reinvention efforts that Accenture is supporting in Japan, and driving this massive transformation, primarily in domestic locations, has significant meaning

“The new entity will not only drive Coca-Cola Bottlers Japan Group’s data-driven business reinvention by intelligent operations, but this model is also a great example of how investing in the right technologies and talent upskilling can help Japanese organizations and the country as a whole overcome challenges associated with the ongoing talent shortage.”