Ducati accelerates innovation and customer experience with SAP

The Italian motorcycle manufacturer Ducati has chosen RISE with SAP to enable a business transformation covering its key business processes.

According to SAP, the collaboration will improve and enrich the experiences of Ducati customers through innovative products and services.

Ducati will adopt the SAP Commerce Cloud solution for online business management to achieve its goals of creating an intelligent business network with suppliers and partners, extending the digitalization of processes and enhancing the accuracy and timeliness of information.

Claudio Domenicali, CEO of Ducati, said: “Our passionate customers have always been at the center of the company strategy, and we try to offer them the best possible experience in the world of two wheels. We rely heavily on innovation and technology to be at the forefront of our business processes given our focus on product development.

“Supply chains are increasingly complex and have been subject to transformation in recent years. Having a partner like SAP at our side will allow Ducati to make the supply chain even more flexible, reactive and integrated, connecting the needs of the ‘Ducatisti’ better to the logic of supply and production.”

Emmanuel Raptopoulos, president, EMEA South, SAP SE, said: ““By combining our strengths and bringing all our innovative know-how with customer experience, supply chain and RISE with SAP, we could not be prouder to be on this business transformation journey together. Customer experience today represents everything, and Ducati wants to put CX even more at the center of its operations.”

The collaboration between the two companies extends to the world of racing, an area in which technological development and innovation have always driven excellence. SAP joins the official partners of the Ducati Lenovo Team in the FIM MotoGP World Championship for the 2022 season.