Webinar on-demand
Watch Pacific Coast Producers (PCP) and IBM for an in-depth look at PCP’s transformative journey to Oracle Cloud Warehouse Management System (WMS). Discover how this agricultural cooperative, rooted in over 150 family farms, modernized its 1.5 million sq. ft. distribution center and six processing plants. Learn how strategic partnerships, custom Oracle PaaS extensions, and a disciplined project approach enabled seamless automation, enhanced security, and operational continuity. Gain insights into key success factors—from vendor selection to go-live execution—and explore how PCP’s phased implementation is driving innovation, efficiency, and resilience across its supply chain.
- Why Pacific Coast Producers selected Oracle WMS Cloud after a rigorous vendor evaluation
- How IBM Accelalpha’s implementation expertise enabled a seamless transition across multiple sites
- The project governance, scope control, and risk mitigation strategies that kept the project on budget and on track
- Lessons learned and keys to success from the CIO leading the transformation
- What’s next in PCP’s digital journey, from continuous improvement to advanced automation initiatives
Discover how strong partnerships, disciplined project management, and the right technology can turn transformation into tangible results—helping an iconic food producer move products from farm to shelf faster, safer, and smarter.
Speakers:
Peter Wtulich VP, CIO & CISO, Pacific Coast Producers
Peter Wtulich is the Vice President, CIO, and CISO at Pacific Coast Producers (PCP), reporting directly to the CEO. With 45 years of IT experience, 37 of which are at PCP, he oversees the company’s enterprise security and risk mitigation efforts as CISO, focusing on Identify, Protect, Detect, Respond, and Recover domains. As CIO, he drives governance processes, applications development, operations, capital projects, innovation, and value measurement. In his dual role, Peter shapes PCP’s technology and security landscape, driving innovation and ensuring the company’s success.
Harrison Hudgins Delivery Leader – Oracle Logistics, IBM
Harrison Hudgins is an associate partner at IBM Acalepha and leads the company’s Oracle Logistics Delivery Practice. Harrison has an extensive background in logistics solution design and delivery. In 2017 Harrison founded Prolog Partners, a warehouse management consultancy, to support customers excel in supply chain improvement projects. After developing the business into a leading in Oracle solution implementer, Prolog Partners merged with Accelalpha in 2020. Prior to this, Harrison was responsible for global consulting services at LogFire, a WMS company that was acquired by Oracle in 2016
Joe Clay – Associate Partner – Oracle WMS, IBM
Joe Clay is an Associate Partner at IBM Accelalpha with the WMS Practice. Joe has over 20 years of success establishing and building logistics consulting practices within the Oracle ecosystem. He has a strong understanding of logistics business processes and Oracle’s Logistics application suite, which includes Oracle WMS Cloud (formerly LogFire), Oracle Transportation Management (OTM), and Global Trade Management (GTM). He has deep experience with supporting technologies, including wireless LANs, mobile data collection, barcoding, RFID, label printing, and training. With a career spanning over two decades, he has been working with Oracle in this space since 2001 and has helped over 200 companies implement these solutions.
Sponsored by:
