Hands off the Lego: Merlin Entertainments taps Oracle to make days out more contactless

Merlin Entertainments, the world’s second-largest operator of family entertainment destinations, has chosen Oracle point-of-sale and hospitality technology to personalize and simplify guest visits to its attractions such as Legoland and Sea Life aquariums.

The Poole-headquartered brand is implementing Oracle MICROS Simphony Point-Of-Sale (POS) and Oracle Hospitality Opera Property Management technology at its locations. With these solutions, Merlin guests can use their mobile devices to plan their vacation in advance, as well as taking advantage of pre-ordering food and mobile check-in at hotels.

Merlin Entertainments operates 140 attractions, 23 hotels and six holiday villages in 24 countries, including global attractions Madame Tussauds, Alton Towers and Gardaland Resort.

This new implementation follows from recent research gathered which found that 52 percent of consumers are increasingly looking to plan ahead and personalize their trips. Using OPERA, guests can manage reservations from their mobile devices, check-in to their hotel rooms or use a digital QR for room keys.

Visitors can also use a mobile app connected to MICROS Simphony to order and pay for meals in advance. Simphony’s built-in restaurant analytics ensure the kitchens at the hotel and parks are receiving orders quickly, prioritizing based on pick-up expectations to ensure meals are on time. In addition, the MICROS Simphony systems also enable Merlin Entertainments to break down the barrier between staff and guests, giving resorts better intelligence on each customer’s profile and preferences at their fingertips.

Simon de Montfort Walker, senior vice president and general manager at Oracle Food and Beverage said: “Easy, contactless, and fast is what consumers now expect whether they are simply eating out, or planning a great theme part getaway.”

“Merlin Entertainments is at the cutting edge of this trend, extending new Oracle tech innovations across a guest’s experience – from the hotels to the park. Not only is this helping create a more seamless, memorable visit for the guest, but it also helps keep staff agile, responsive and fueling new revenue streams.”