IBM and Adobe expand partnership for next-gen AI implementation

Image of Adobe on a tablet/IBM and Adobe expand partnership for next-gen AI implementation

IBM has announced plans to expand its longstanding partnership with Adobe for the purpose of helping brands to successfully accelerate their content supply chains through the implementation of next-generation AI. 

This expanded partnership will leverage Adobe’s AI-accelerated Content Supply Chain solutions Adobe Sensei GenAI services and Adobe Firefly (which is currently in beta). It aims to help clients build an integrated content supply chain ecosystem that drives collaboration, optimizes creativity, increases speed, automates tasks and enhances stakeholders’ visibility across design and creative projects.

Adobe’s enterprise customers will have access to IBM Consulting experts, including 21,000 data, AI and experience consultants, who can help them effectively implement generative AI models for the design and creative process, including Firefly and Sensei GenAI services, a co-pilot for marketers embedded across Adobe’s enterprise applications that can help simplify marketing workflows to increase productivity.

“We’re seeing incredible momentum in AI adoption as more brands turn to generative AI to create seamless and highly personalized customer experiences to drive growth and improve productivity,” said Matt Candy, global managing partner, IBM iX Customer and Experience Transformation, IBM Consulting. “By expanding our strategic partnership with Adobe, we can help marketers more effectively design AI-powered experiences while establishing appropriate guardrails, so the AI is built on trust and transparency principles to promote brand consistency and integrity.”

“We look forward to expanding our partnership with IBM to help brands deliver more personalized experiences to their customers,” said Justin Merickel, vice president, Digital Experience Business at Adobe. “By bringing together Adobe’s AI-accelerated Content Supply Chain solution and IBM’s human-centered experience design, we can help unlock an entirely new level of creative possibilities that delights employees and customers, accelerates adoption and drives better business decisions.”