IBM serves Wimbledon with GenAI app to enhance the fan experience

From Roger Federer’s opening match in the 2018 Championships at Wimbledon against Dusan Lajovic of Serbia. | Wimbledon

IBM and The All England Lawn Tennis Club have launched a new feature for the Wimbledon digital experience that leverages match data with GenAI from watsonx, to keep fans up-to-date with leading players as they advance through The Championships.

The new feature, called ‘Catch Me Up,’ will display pre and post-match player cards with AI-generated player stories and analysis via Wimbledon’s website and its 2024 app. Player cards can be personalized based on user preferences and data such as their location and myWimbledon profile, beginning with a user’s favorite players. Pre-match content will include analysis of recent performance and win predictions whereas post-match content will include key statistics and highlights.

Built using IBM’s Granite LLM to provide AI-generated text using the tools of the watsonx platform, ‘Catch Me Up’ has been designed to help Wimbledon scale its content to both new and existing tennis fans around the globe, as well as providing fans with access to curated coverage across matches.

This year, Wimbledon will utilize GenAI to provide coverage of a broader range of matches than was previously available, including wheelchair events, to offer more to Wimbledon’s diverse international audience. This will form part of a redesigned digital match center, known as IBM Slamtracker, available on the Wimbledon App and wimbledon.com.

Jonathan Adashek, senior vice president of marketing and communications for IBM, said: “The new Catch Me Up feature is an exciting example of how we can use the power of generative AI to deliver compelling, insight-driven storytelling at scale. For 35 years, IBM and Wimbledon have been co-creating solutions that make fans feel more connected to all the on-court action, and our new research confirms they are beginning to understand the positive impact technologies such as GenAI can have on their digital experiences.

“IBM is also putting these same technologies from our AI and data platform watsonx into the hands of clients worldwide, across nearly every sector, to address their unique business needs.”

Chris Clements, digital products lead at the All England Club, said: “We are committed to offering fans the highest quality Wimbledon experience, whether it’s in person or digitally. GenAI allows us to scale our ability to provide different types of content for fans wherever they are in the world in a way that’s personalized for them. This year’s new Catch Me Up feature will make it easier for fans to follow the key storylines as they emerge throughout The Championships.”