IFS has strengthened its sales leadership organisation with the appointment of technology industry veteran David Phull, who will serve as chief operating officer to support IFS’ global customer organisation.
Phull brings with him more than 20 years in the technology industry and was most recently responsible for the technology cloud team at Oracle in the UK. Prior to Oracle, Phull held senior leadership positions at VMware, SAP (opens in a new tab)" href="https://www.sap.com/uk/index.html" target="_blank">SAP and IBM. In each of those businesses, he was driven by his passion to establish a strong culture that would more effectively serve customers. In his role at IFS, Phull will be responsible for supporting customers in their journeys to the Cloud.
Like recent hires into its senior management team – IFS continues to attract top talent away from some of the largest brands in the space.
When ERP Today spoke with Phull about the IFS strategy, he explained: “The dialogue has changed in the last five to six years with regards to the journey to the cloud and it is no longer seen as the only answer in the way it once was. We are now at a place where most companies require some on-premise, a private or public cloud strategy, or a combination of all three.
“But where big corporations usually dictate the cloud strategy, IFS has a strong focus on putting customers at the centre of everything we do, providing our customers with more of a choice through the strong relationships we’ve established with our partners, and proving that the IFS is moving in the same direction as the markets.”
With IFS continuing its strong growth trajectory, we asked if it would be difficult to maintain a customer-focused approach as IFS expands. Phull said: “Yes, it will be a challenge, but keeping the right ethos and culture at the heart of IFS will help to make it happen. I’ve seen conflict occur within other organisations where there are too many competing motivations, which usually results in the customer being left behind. IFS is not trying to be all things to all people; we have a laser-focus on industries, and part of my new role will be to draw together the strong industry expertise of our people and solutions to help shape the already existing synergy and collaboration within our solution offerings.”