Inetum Supports Monoprix Tunisia in its Customer Loyalty Strategy with Dynamics 365

Using the Dynamics 365 Marketing Automation module, the Monoprix Tunisia group is improving the segmentation of its physical and e-commerce clientele to increase customer loyalty, boost the average shopping basket and enhance the customer experience.

As part of its strategy to hyper-personalize promotions, Monoprix Tunisia has integrated Dynamics 365 Marketing Automation to reinforce its existing tools, such as its customer engagement program with the Monoprix Smiles loyalty card, RelevanC algorithms and the newly launched Monoprix Tunisia app. This combination makes it possible to better target offers, tailor promotions to each customer’s specific preferences, and create a more personalized shopping experience. By unifying these solutions, Monoprix Tunisia optimizes the effectiveness of its marketing campaigns and responds more precisely to the expectations of its consumers.

Improving Consumer Loyalty

“The need was to automate customer solicitation,” explained Adnene Ayed, Director of Customer Engagement and E-Commerce, “in concrete terms, the tool helps to apply the marketing strategy exercised throughout the customer lifecycle by managing the sales messages sent. We support each customer according to his or her profile, to improve their experience and attachment to the brand.”

To optimize this support, Monoprix Tunisia needed a tool capable of segmenting its clientele and tracking certain indicators such as visits, sales generated and average baskets. “Marketing Automation’s segmentation tool is very powerful and interesting,” said Adnene Ayed.

Configuration of the Segmentation Engine

In this technological adventure, Inetum has proved to be a reliable and indispensable partner. “Inetum supports us on technical rather than business issues, which are outside their scope, by resolving bugs and technical problems with great responsiveness and immediate availability,” said the manager. “Their work on configuration of the segmentation engine was fundamental, and the result is very much appreciated.”

This strategic partnership with Monoprix Tunisia is set to continue with the version upgrade of the marketing module of the Dynamics 365 platform. “The challenge will be to check that the proposed solution meets our needs and is well adapted to the reality of our business,” said Adnene Ayed. It is a challenge that Inetum intends to take up, so as to continue supporting the retailer in its quest to automate customer solicitation in order to offer an ever more personalized and engaging experience.