Infor AI helps global bakery business to rise

Zeelandia Group, the global bakery ingredients business, has deployed Infor Coleman AI to help increase revenues and enhance customer experiences.

Using Infor Coleman AI, Zeelandia is improving the accuracy and speed of product selection and pricing strategies and sustaining business growth despite ongoing market challenges.

Based in the Czech Republic, Zeelandia started its digital transformation journey with Infor in 2017, moving its ERP to Infor CloudSuite Food & Beverage. The cloud ERP provides a modern technology platform, Infor OS, to derive more value through innovations, including the applications of Infor Coleman AI.

With Infor, Zeelandia has achieved 83 percent faster time to prepare product recommendations for a customer – from around 30 minutes to five minutes – better customer experience, increased revenue per transaction, and improved marketing conversion for new products or products about to expire.

Marcel Koks, senior director of industry and solution strategy for Infor food and beverage, said: “Our relationship with Zeelandia is testament to Infor’s ongoing commitment to innovation, working alongside our customers to deliver industry-specific solutions that address the challenges they face on a daily basis. We’re already looking forward to the next stage in Zeelandia’s digital journey and will continue to work in partnership with the team to deliver the solutions needed to underpin their ambitious business goals.”

Michal Rada, transformation leader and group ICT director for AI at Zeelandia, said: “Our goal is to be a trusted partner with bakeries by offering them the right products at the right price so that they, in turn, can keep their customers happy and loyal. With Infor’s AI-driven recommendations for products and pricing, not only do our salespeople save time in preparing for customer meetings, but Zeelandia stays true to what we value most – customer intimacy.”