MACH Alliance forms to propel digital experiences

Commercetools, Contentstack, EPAM Systems and Valtech have officially launched the MACH Alliance, a group of independent tech companies committed to helping enterprises adopt agile systems, processes and skills to turn their digital practices into business differentiators.

The MACH Alliance, which stands for Microservices based, API-first, Cloud-native SaaS and Headless, seeks to future proof enterprise technology and propel digital experiences with open and connected enterprise tech. Algolia, Ampliance,, Fluent Commerce, Frontastic, Miraki, Mobify, and Vue Storefronthave joined as inaugural members, and the Alliance invites like-minded companies to do the same.

Sonja Kotrotsos, vice-president of the MACH Alliance and head of EMEA Go-To-Market at ContentStack, said: “The goal of the MACH Alliance is to drive awareness for the benefits of modern software ecosystems that provide the flexibility and openness that traditional software suites were not designed with.

“The demand for flexibility and speed has been increasing for years and the current pandemic has further escalated the urgency to adopt and provide digital solutions and experiences. The Alliance will serve as an educator and advisor for organisations embracing a more modern, agile and effective digital stack and ecosystem.”