As an industry leader in software solutions to enable business faster, BMC Software (BMC) is known for innovation. In fact, its commitment to transformative thinking goes beyond what it offers customers; it’s a mindset that permeates the entire organization. Looking to the future, the company realized that it needed to adopt a more flexible, subscription-based business model for recurring revenue growth in addition to existing transactional revenue streams. That meant transforming its revenue operations model and unifying disparate processes and systems to establish a single source of truth for customer and product data. BMC approached PwC and Zuora, a monetization software suite, to help design and implement an integrated platform aligned with its strategy. The result was a streamlined, automated solution with the architecture and capabilities to support innovative subscription options, enabling BMC to grow new revenue streams and better support customers.