Sage acquires ForceManager to increase sales efficiency for SMBs

photo of a small business's sign, stating "thank you for shopping local" | Sage news announcement of the acquisition of ForceManager for SMBs

Key Takeaways

Sage has acquired ForceManager, enhancing its suite of solutions for small and medium-sized businesses (SMBs) by integrating AI-enhanced mobile management to improve sales processes and business efficiency.

The acquisition reinforces Sage's commitment to SMBs, providing users with a comprehensive platform for tracking portfolios, budgets, team collaboration and sales performance, which can be used alongside existing Sage solutions.

Sage's acquisition of ForceManager and New York-based Anvyl reflects its strategy to drive sustainable growth through technology integration and innovation, aiming to empower SMBs with advanced capabilities in both sales and supply chain management.

Sage, the leader in accounting, finance, HR and payroll technology for small and medium-sized businesses (SMBs), has announced the acquisition of ForceManager, a cloud mobile management solution that supports SMB sales processes to increase business efficiency and productivity.

According to the spokespersons, this acquisition reinforces Sage’s commitment to supporting SMBs and users will now be able to effectively track portfolios, budgets, opportunities, contacts, team collaboration, calendar tasks, video calls and performance in a comprehensive, AI-enhanced mobile solution.

Already part of the Sage partner ecosystem, ForceManager is a global company that operates in Europe, the UK and North and South America. ForceManager will continue to be available as a standalone solution for both Sage and non-Sage customers.

“ForceManager’s high-level technology, available in several Sage solutions in Spain and the UK, together with the talent of colleagues joining Sage, confirms our strategy of delivering sustainable and efficient growth for businesses through innovation and investment in AI,” said José Luis Martín Zabala, managing director of Sage Iberia.

Oscar Maciá, CEO of ForceManager, also commented on the announcement: “When we launched ForceManager, we recognized the immense value of integrating sales processes with companies’ transactional systems and unifying management platforms. This level of integration is crucial to driving business productivity. 

“Now, joining forces with Sage […] presents an incredible opportunity to empower millions of SMBs to increase sales and achieve greater business success.”

Among other news, Sage has acquired New York-based technology firm Anvyl. According to the announcement, the latter’s focus on the $20bn supply chain software sector will augment Sage’s capabilities, allowing it to cost-effectively deliver supply chain execution (SCE) and provide SMBs with visibility from purchase order creation to warehouse delivery.