Salesforce and AWS join forces to leverage cloud integration for customers

orange and white concrete building under blue sky during day time; cloud integration concept

Salesforce has announced the expansion of its partnership with AWS, making select Salesforce products now available for purchase via the AWS Marketplace in the UK.

The accessible products include data cloud, service cloud, sales cloud and industry clouds, making it easier for AWS customers to subscribe to and manage these solutions.

The partnership aims to provide users with a seamless way to leverage pre-approved budgets, build trusted AI apps, deliver data-powered CRM experiences and ultimately increase business performance.

Specifically, users will have a single view across their IT spending, simplified procurement processes and flexible options like private pricing and consolidated billing through AWS.

Paul O’Sullivan, UKI CTO and SVP of solution engineering at Salesforce, called the step a “significant moment” for the Salesforce and AWS partnership.

Drawing on the customer benefits, O’Sullivan shared that it will now be possible to “accelerate deployment of Salesforce products and generative AI technologies through seamless buying and billing experiences”.

“The expansion of our partnership will respond to customer demand in an AI-first digital economy, offering enhanced access to new opportunities to innovate and experiment, in turn driving better outcomes and faster time to value,” he added.

Swami Sivasubramanian, VP of database, analytics and ML at AWS, also commented on the announcement: “Our partnership with Salesforce signifies more than a corporate alliance.

“It represents the commitment of two cloud pioneers to redefine data management, harness the power of AI and shape the future of business.”

AWS and Salesforce have collaborated as global strategic partners since 2016. The partnership has provided customers with product integrations across data and AI, making it easier to securely manage data across the platforms. This expansion comes as an addition to recent Salesforce availability in the US and Europe, including Germany, Ireland, Italy, the Netherlands and Spain.

Recently, Salesforce also announced 15 new grantees as part of the expansion of its Catalyst Fund, providing capital to new and small non-profits focused on increasing access to quality education and advancing climate justice.