Salesforce to acquire Spiff to boost sales portfolio

Salesforce building | Salesforce and Spiff

Salesforce has signed a definitive agreement to acquire Spiff, a provider of incentive compensation management (ICM) software that combines a low-code UI and a processing engine to drive commission automation at scale.

Once the acquisition is complete, Spiff will join Sales Cloud and will work to enhance Salesforce’s Sales Performance Management solutions by providing customers with a trusted platform to increase visibility, boost selling and unlock growth.

With the addition of Spiff, Salesforce will empower CROs to better align with financial and sales operations teams to easily self-manage complex incentive compensation plans and understand the factors propelling revenue performance to drive top-line growth.

Having partnered with Salesforce for years, Spiff is now available on the Salesforce AppExchange with more than 70 percent of Spiff’s customers leveraging Sales Cloud as their CRM.

Jeron Paul, CEO of Spiff, said: “I’m excited about the future of Spiff and about what this means for the world of SPM and ICM in general.

“We have always taken pride in Spiff’s pace of innovation and I’m grateful for the opportunity to make an even deeper impact on the space as part of the Salesforce ecosystem.”

Ketan Karkhanis, EVP and GM, Sales Cloud at Salesforce, said: “CROs and financial leaders know the importance of compensation in driving rep behavior. The challenge these leaders face is in how to align these compensation plans to desired outcomes – all while navigating data across siloed-point solutions.

“Spiff connects what sellers want – transparent compensation – with what sales leaders want – compensation planning built into CRM that aligns behaviors to strategic outcomes.”

This announcement follows the general availability of Salesforce’s Unlimited Edition+, a simplified technology package for businesses looking to accelerate growth with AI, data and CRM.

Additionally, Miller, an independent speciality insurance broker, recently became one of the first UK financial service organizations to combine Salesforce Einstein and Financial Services Cloud.