Salesforce has announced Life Sciences Cloud, a secure platform for pharmaceutical and medical technology organizations to help them speed up drug and device development, enlist and retain patients across the clinical trial journey and leverage AI to deliver personalized experiences.
Commercial Operations helps manage the commercial lifecycle with timely insights around contract compliance, pricing, inventory levels and more. Commercial Operations include health intelligence powered by Tableau; medical sales emails using GenAI to create tailored, secure messages notifying stakeholders like hospitals or clinics that new devices are available; clinical operations; data cloud for health; chain of custody management; participant management and pharma CRM.
Pharma CRM is an engagement platform to help pharma organizations interact with stakeholders using individualized correspondence and their medical, legal and regulatory-approved digital content. Pharma CRM will include healthcare professional (HCP) engagement and Einstein for Life Sciences which will automate manual tasks like targeted email outreach.
Salesforce partners, Accenture and Deloitte Digital will bring their implementation support and global industry expertise to help Salesforce accelerate Life Sciences Cloud.
Amit Khanna, SVP and GM, health and life sciences, Salesforce, said: “The life sciences industry requires integrated, compliant and trusted solutions – powered by data, AI and CRM – to deliver stronger stakeholder engagement from R&D through commercialization.
“Salesforce is leveraging its experience in healthcare to better serve life science organizations by adding features for clinical trials, revenue management and more personalized communication, giving the industry more powerful ways to better serve their customers.”
Shefali Jadhav, senior business systems manager of IT at SI-BONE, said: “SI-BONE was looking for ways to help our customer service teams spend more time innovating and less time on cumbersome, manual processes like duplicative manual data entry. With Salesforce, we were able to digitize our implant request PO process, saving our team hours each week.”
