With the 2022 United Nations Climate Change Conference (COP27) just around the corner, Salesforce is launching three new environmental initiatives to bolster world leaders’ efforts to advance climate solutions.
Firstly, the ‘High Quality Blue Carbon Principles and Guidance’ will be introduced as a framework designed to provide a consistent approach to ensuring that blue carbon credits optimize outcomes for people, biodiversity, and the climate. The principles of this framework will provide guardrails for the development and management of blue carbon projects ensuring they’re equitable, fair, and credible.
Dr. Whitney Johnston, director of ocean sustainability, Salesforce, said: “This framework is critical to ensure that blue carbon projects truly safeguard biodiversity, protect ecosystems, and improve the livelihoods of millions of people in coastal communities. This is only the beginning of a shared journey to ensure accountability, sustainability, and transparency in the rapidly evolving blue carbon marketplace.”
In addition, Salesforce is also launching a Nature Accelerator, a new initiative that leverages resources from across the company to help non-profits innovate and scale climate solutions. This initiative will provide non-profits with flexible capital allowing them to pursue big ideas, test new solutions and scale successful climate programs more efficiently.
Finally, Salesforce is also announcing its support for the Global EverGreening Alliance (GEA) in a five-year initiative to restore and grow 30 million tress across Zambia, as part of its commitment to 1t.org, the global movement to conserve, restore, and grow one trillion tress by the end of the decade.
Chris Armitage, CEO, Global EverGreening Alliance, said: “Support from Salesforce is allowing us to take immediate action to help some of the most vulnerable small-scale farming communities in Southern Africa.
“Working with our member organizations, such as COMACO, we’re scaling up proven and effective approaches to improve the productivity, profitability, and resilience of food production systems to the impacts of climate change.”
These new initiatives follow from Salesforce’s recent announcement where the company unveiled new Nature Policy Priorities which build upon its more than a decade of ESG transparency and advocacy for the environment and its communities.
