SAP CX

A woman holds a cellphone in her hand_SAP Q1 2026 CX AI

SAP Embeds AI Across CX in Q1 2026 Release

SAP’s Q1 2026 Customer Experience release embeds AI directly into sales, service, and marketing workflows, signaling a shift from experimental tools to operational execution across its CX portfolio.

CRM and Customer Experience

Q&A: SAP’s Balaji Balasubramanian on Turning Customer Experience into an Enterprise Growth Engine

SAP Customer Experience (SAP CX) is evolving from a front-office focus to an enterprise growth strategy that emphasizes connected data, efficient execution, and the integration of AI to create seamless customer experiences.

CRM and Customer Experience

SAP Engagement Index UK Report Reveals CX Failures Rooted in Data and ERP Integration Gaps

SAP’s latest Engagement Index reveals a growing gap between how businesses perceive customer experience and what consumers actually encounter. Fragmented data, weak AI execution, and siloed systems are driving dissatisfaction and brand abandonment. The findings highlight a shift in CX ownership toward enterprise data and architecture.