CFOs and business leaders appreciate how much has changed in the business landscape over
the past decade. The growth of multiple buyer channels, the increasing adoption of different
pricing models and rising customer expectations create a sense of urgency to escalate technology transformation. Business customers now expect the flexibility and innovation
found in their personal consumer experiences, such as near real-time billing updates and
consolidated invoices. Delivering a customer-centric experience requires systems that support changes quickly without reliance on technical staff.
Agility that keeps pace with the speed of business is required to maintain competitiveness, especially for order-torevenue technology. Many enterprises use homegrown custom applications or rely on the capabilities of an ERP system for pricing and billing.
This white paper examines the effectiveness of traditional ERP and back-office applications to manage today’s order-to-revenue needs. By 2027, over one-half of all enterprises will deploy a mixed revenue model that includes subscriptions and usage pricing in addition to
one-time sales as enterprises innovate pricing models to remain competitive. As enterprises
deploy these alternative pricing and monetization options, technology decisions must
consider today’s requirements plus the flexibility to experiment and innovate with products,
services and monetization models. Compliance with revenue recognition rules is more
challenging with newer pricing models, as is the ability to include more customer-centric
pricing models as part of an enterprise’s branding and value proposition.