Accenture boosts marketing capabilities with Tokyo firm SIGNAL

image of Tokyo, Japan | Accenture and SIGNAL

Accenture has recently acquired Tokyo-based integrated marketing firm, SIGNAL, with the acquisition aiming to strengthen the company’s ability to support clients’ marketing transformation across owned, paid and earned media.

Previously owned by VECTOR, a Japanese PR group, SIGNAL offers integrated marketing services combining capabilities across public relations, social media management, influencer marketing, advertising operations, research and web production.

With this acquisition, around 100 industry experts from SIGNAL have joined the Accenture marketing operations team in Japan to help organizations deliver a seamless experience across all channels, maximizing their marketing investments.

Atsushi Egawa, Accenture’s business lead in Japan, said: “SIGNAL’s high level of expertise in the marketing domain is wide-ranging, spanning in the areas of PR, marketing and communication, together we will enhance our ability to create growth through relevance, accelerate our client’s enterprise-wide transformation, building a solid competitive advantage in the market.”

Daisuke Kusaba, CEO of SIGNAL, said: “Since our founding in 2005, we have been expanding our business scope by constantly seeking new communication methods, with the interests of our clients and consumers in mind. By working together with Accenture, we will have an even greater impact on the services we provide and contribute to creating “wealth for all employees, clients and society”.

This development follows Accenture’s successful fourth quarter results with reported revenues of $16bn, an increase of four percent in US dollars and local currency. The company reported total revenues for FY23 at $64.1bn, an increase of four percent in US dollars and eight percent in local currency.

The results were accompanied by the recent announcement of the company supporting the Mount Sinai Health System with the migration of its enterprise electronic medical record system, Epic, to the Microsoft Azure cloud environment. Additionally, Accenture recently announced its partnership with Microsoft and Amadeus to create a new chatbot that will serve as a new plugin for Microsoft 365 Copilot.