AIRSYS Cooling Technologies has chosen Rootstock ERP to streamline operations and support its rapid global expansion. The company, specializing in sustainable, advanced, and data-driven cooling solutions for industries like telecommunications, data centers, and semiconductor manufacturing, will leverage Rootstock and the Salesforce platform to unify its processes across the US, China, and Europe.
This move aims to enhance manufacturing, improve supply chain visibility, and bolster reporting capabilities for AIRSYS.
“Selecting Rootstock ERP is a strategic step in the modernization and consolidation of our enterprise solutions, enabling us to effectively scale for exponential growth over the next three to five years,” said Yunshui Chen, CEO of AIRSYS. “We operate in rapidly evolving industries, including AI semiconductors and medical imaging, and need a modern, scalable ERP solution to support our global supply chain. Since Rootstock is built on the same platform as Salesforce Sales Cloud and Propel Software, we can create an interconnected technology stack.”
Explore related questions
With 30 years of history rooted in China, AIRSYS has become a global enterprise at the forefront of innovation. The company is expanding into critical areas like AI server cooling, driven by the increasing demand for artificial intelligence technologies.
Previously, AIRSYS relied on a legacy ERP system. However, Rootstock ERP will provide real-time visibility, automate processes, and improve decision-making across AIRSYS’ global operations.
“Rootstock ERP’s modern capabilities and native integration with Salesforce will empower AIRSYS to streamline its operations, scale globally, and continue delivering exceptional value to its customers,” said Rick Berger, CEO of Rootstock Software.
The Rootstock implementation will begin with AIRSYS’ manufacturing operations, targeting a Q1 2025 go-live date. This phase will be integrated with Propel PLM and their existing Salesforce Sales and Service Cloud deployments.
Subsequent phases will migrate AIRSYS’ US operations from their legacy ERP to Rootstock, ensuring global alignment.
Nagarro, the key systems integration partner, will play a critical role in implementing Rootstock.
What This Means for ERP Insiders
AIRSYS will strengthen the customer experience through Salesforce integration. A 2023 report by Salesforce emphasizes the benefits of connected systems, suggesting that companies with integrated CRM and ERP see double-digit improvements in sales productivity and customer satisfaction. Similar research indicates that best-in-class companies (those with tight CRM-ERP integration) achieve higher customer retention rates and improved sales cycle times. For example, best-in-class companies achieve a 12% greater year-over-year increase in customer satisfaction. Thus, tight integration, like the one Rootstock offers with Salesforce, benefits end users who seek to enhance their customers’ overall experience.
A cloud-native architecture will allow AIRSYS to scale growth. Studies show that cloud ERP adoption is growing, with a significant percentage of mid-sized and large enterprises moving to cloud-based solutions to support global expansion. SAPinsider research also suggests that cloud ERP deployments can lead to faster time-to-value and reduced IT infrastructure costs, which are crucial for scaling businesses. Moreover, Rootstock is built on the Salesforce platform, a cloud-native environment known for scalability. This architecture allows Rootstock to handle large volumes of data and transactions and to easily add users and resources as a business grows.
Industry-specific functionality is a must for successful ERP implementation. While AIRSYS’s specific industry needs are unique, the concept of industry-specific ERP is widely recognized. Studies indicate that many ERP implementations fail due to a lack of fit with the specific industry requirements. Rootstock’s flexibility and configurability, allowing for integration with PLM systems like Propel and adaptation to particular manufacturing processes, address this need.
