Amplitude and Snowflake expand partnership to advance product experiences

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Amplitude Inc has expanded its partnership with Snowflake to bring the Snowflake Data Cloud to organizations and customers around the world.

The data-sharing integration combines the Snowflake Data Cloud with Amplitude’s product analytics solution to give customers the flexibility to unlock insights into customer behaviours and product experiences within Amplitude, without exporting data from their Snowflake instance.

Building upon Snowflake and Amplitude’s bi-directional integration, customers will gain flexibility on the best way to manage their data and will be able to leverage Amplitude’s Reverse ETL integration with Snowflake to further enrich or add to the data in Amplitude.

Spenser Skates, CEO and co-founder of Amplitude, said: “The digital product landscape is more crowded and competitive than ever before. To win the market and ensure long-term customer loyalty, organizations must have been a deep understanding of their customers’ preferences and behaviors .

“But accessing high-quality customer data has historically been a challenge, inhibiting cross-functional teams from having a unified view of every customer. That’s changing thanks to Amplitude and Snowflake’s new expanded partnership. Organizations will now be able to quickly and flexibility collect, process, and get value from their product data to accelerate adoption, drive growth and increase retention.”

Kieran Kennedy, Snowflake’s head of marketplace, added: “Organizations today need access to accurate, real-time customer data sets, leaving no room for data silos. Snowflake and Amplitude have taken the next step in our partnership so that customers can gain increased flexibility and choice on how to mobilise their data, further unlocking rich behavioral insights to drive their businesses forward.”

The new integration will be generally available in Q3 of 2022.