AWS and Maple Leaf Sports & Entertainment team up

Amazon Web Services (AWS) and Maple Leaf Sports & Entertainment (MLSE) are teaming up to transform how some of Canada’s best-known sports franchises – Toronto Maple Leafs, Toronto Raptors, Toronto Football Club (FC), and Toronto Argonauts – create and deliver extraordinary sports moments and enhanced fan engagement.

MLSE selected AWS as its official cloud provider and provider of artificial intelligence, machine learning and deep learning cloud services. MLSE will use AWS’s portfolio of cloud capabilities, including machine learning, advanced analytics, compute, database, and storage services to support its teams and lines of business. Innovating together, MLSE will build solutions that will support how teams play on the ice, court, pitch, or field; how players stay healthy; how fans connect with each other and experience games; and how sports franchises operate internally.

MLSE aims to offer its teams new AWS-powered insights to further improve the calibre of gameplay. Using Amazon Rekognition, AWS’s service for automated image and video analysis, and Amazon Kinesis, AWS’s service for easily collecting, processing, and analysing video and data streams in real time, MLSE will be able to process and analyse video footage from cameras installed at team training facilities and game venues in real time to better prepare for crucial decisions during games.

Matt Garman, senior vice president of sales and marketing at Amazon Web Services, added: “AWS supports many of the world’s most exciting sports organisations with the most comprehensive and broadly adopted cloud offerings. We help organisations like Formula 1 to redesign their cars, the National Football League to train their players, and the National Hockey League to pull fans deeper into the game with a growing roster of real-time stats. We’re thrilled to grow our global sports community with MLSE and help them build a winning suite of analytics and machine learning capabilities.”

Humza Teherany, chief technology and digital officer at MLSE, said: “As technology advances and how we watch and consume sports evolves, MLSE is dedicated to creating solutions and products that drive this evolution and elevate the fan experience. With AWS’s advanced machine learning and analytics services, we can use data with our teams to help inform areas such as: team selection, training and strategy to deliver an even higher calibre of competition. Taking a cloud-first approach to innovation with AWS further empowers our organisation to experiment with new ideas that can help our teams perform their very best and our fans feel a closer connection to the action.”