BARK unleashes its potential with Oracle NetSuite

Oracle NetSuite has been chosen by BARK, a subscription-based e-commerce and content company for dog lovers, to support its commitment to creating the world’s best products and experiences for dogs.

With NetSuite, BARK has been able to unify financials, order management, purchasing, warehouse management, and inventory management on a single cloud system.

Founded in 2012 as a monthly subscription service for dog treats and toys, BARK has grown to become a leading pet brand, servicing over 6.5 million dogs in the United States.

As the company expanded, its existing system based on manual processes was creating inefficiencies and could not deliver the automation or insights required to keep up with demand. To address these needs and establish a platform to support its future growth, BARK replaced its existing system with NetSuite.

David Rodman, SVP of customer success at Oracle NetSuite, said: “BARK’s outstanding customer experience has helped it expand its business from a subscription toy box for dogs, to a publicly traded omnichannel retailer. With NetSuite, BARK has one unified cloud system to manage its entire business and can take advantage of the insights from across its operations to launch new ventures to make dogs and humans happier.”

NetSuite has assisted BARK with optimizing financial processes by providing real-time reporting and forecasting capabilities as well as a valuation and audit process that enables BARK to meet the reporting requirements of a publicly traded company. NetSuite also helped BARK gain complete visibility into its sales pipeline, cash flow, and actual spend, and enabled it to close its books 50 percent faster, giving investors’ further confidence in its financial health.

Howard Yeaton, CFO of BARK, said: “Our company has always had big ambitions, and when the pandemic hit, customer demand for our services skyrocketed. NetSuite’s integrated platform has allowed us to make data-driven decisions as we expand our product offerings and has also helped meet the increasing demand of our subscription and e-commerce channels. We also gained the financial reporting capabilities needed to meet our obligations as a public company, which would have been impossible on our previous system.”