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Epicor has shifted from a transactional reseller model to a services-led, industry-specialized channel strategy where partners build recurring revenue through implementation, managed services, and lifecycle management rather than one-time software margins.
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Epicor differentiates itself in the crowded mid-market ERP space through purpose-built, industry-specific solutions and a partner-first philosophy that prioritizes long-term practice-building over sheer partner volume.
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Looking ahead 3–5 years, Epicor is preparing its channel for cloud-first delivery, encouraging partners to develop proprietary IP and industry specialization so they can combine deep business insight with technology to stay competitive.
Brenda Nobleza is the Vice President of Channel Solutions at Epicor, where she plays a key role in driving partner success and expanding the company’s global channel ecosystem. Known for fostering an open, collaborative, and growth-oriented work environment,
Brenda is a strong advocate for empowering teams and enabling long-term business impact through strategic partnerships. Her leadership influence extends beyond channel strategy—she is also deeply committed to mentoring women early in their careers and championing professional development across the organization.
