Capgemini acquires 23red to boost UK sustainability and design offerings


Capgemini has acquired 23red, a UK-based purpose-driven creative agency with clients in the public and third sectors, to boost its sustainability and creative brand design capabilities in the UK.

Based in London, 23red specializes in developing brands and campaigns that change behavior for the better and have a positive impact on people’s lives. Through insights, strategic planning, and creative ideas, 23red helps leading businesses, charities, and government to shift its behavior of their audiences. Its team deliver projects for clients that focus on immediate actions to drive long-term change.

As part of Capgemini Invent, the 23red team will join frog in the UK.

The transaction signed and closed on November 17.

Cyril Garcia, CEO of Capgemini Invent and group executive board member, said: “Clients in the public and third sectors are increasingly relying on the use of data insights and digital technologies to truly engage their target audiences. This is particularly pertinent for public information, societal and charity communication campaigns.

“23red’s capacity and competencies in this space will help our UK team to meet increasing demand for our sustainability and purpose driven customer first services, which are also a key growth area for the Group. I am delighted to welcome them to Capgemini.”

Jane Asscher, CEO and co-founder of 23red, said: “As a purpose-drive organization, we felt that our values and culture were closely aligned to those of the Capgemini Group. This was a key consideration for us. Capgemini’s global scale and breadth of industry expertise will bring great added value to our clients in the public and 3rd sectors. We are excited about the range of services that the Group provides to numerous global brands and the amazing career opportunities that this will bring for our team members.”