Certinia has announced a new partnership with PwC, bringing the capabilities of its Professional Services Automation (PSA) solutions to streamline operations and increase project performance.
By becoming a Certinia partner, PwC can tap into these tools and share them with its users, expanding reach and impact through PwC’s client network. This development is hoped to deliver added value to project execution, data-driven insights to businesses internationally.
Greg O’Sullivan, vice president of global partner alliances and channels at Certinia, expressed his enthusiasm for the partnership “to help the world’s highest-stakes service enterprises embrace new opportunities, improve project predictability and achieve meaningful results.” He added: “Together, Certinia and PwC are well-positioned to redefine enterprise success in the years ahead.”
With a client base across 149 countries and more than 180,000 organizations, in recent years, PwC has solidified its reputation as a trusted advisor, guiding businesses through change and helping them unlock new opportunities for growth and innovation.
PwC’s network of client businesses increasingly looks to their Professional Services Organizations (PSOs) as essential profit centers. According to the recent ‘2024 Global Service Dynamics Report’, 99 percent of surveyed companies expect their PSOs to play a significant role in achieving business goals, making it more essential to run these teams optimally.
Certinia’s portfolio also aligns with PwC’s commitment to operations, equipping organizations with Professional Services Automation, customer success and ERP Cloud solutions to boost project outcomes and anticipate business needs.
The new collaboration is expected to help bring certainty to the services sector while strengthening Certinia’s vision to empower service-based enterprises with robustness. Today, the company supports over 1,450 users, including industry leaders like Salesforce, Cisco and Dell.
In another recent development, Certinia joined Salesforce’s Agentforce Partner Network, a suite of autonomous AI agents that augment employees and handle tasks, to optimize businesses’ work.
The Agentforce platform aims to transform how companies operate by deploying autonomous AI agents alongside employees, also moving beyond traditional copilots and chatbots to facilitate autonomous reasoning and decision-making capabilities.
