Leading Services-as-a-Business platform Certinia recently announced several updates to its suite of offerings, including an AI-powered partnership with SalesForce. Certinia recently announced that it is one of the first organizations to join the SalesForce Agentforce Partner Network, billed as “a group of leading technology partners dedicated to extending the value of Agentforce for our customers.”
Agentforce is a suite of AI agents that can help automate and streamline some essential tasks, helping drive efficiency and bolster customer satisfaction. The agents work in tandem with employees, going far beyond the capabilities of a chatbot.
ERP Today recently highlighted how many leading technology voices, including Microsoft CEO Satya Nadella, think of AI agents as the next step in the evolution of generative AI. These agents can help users prioritize business leads, optimize supply chains, and help care for customers by acting as “super macros” that automate business processes.
Through its partnership with SalesForce, Certinia users will be among the first people to get their hands on Agentforce and leverage these new capabilities to drive innovation and transformation. Users can rely on the AI agents to scale with their business while improving employee experience.
Meeting the Market
This partnership comes on the heels of Certinia’s announcement that Raju Malhotra is joining the company as Chief Product and Technology Officer. This appointment deepens the relationship between Certinia and SalesForce, as Malhotra was Senior Vice President and General Manager for Marketing Cloud there.
Certinia also recently rolled out its Customer Success Cloud offering which aims to provide customers with an organizational view of customer relationships, working in tandem with the company’s flagship Professional Services Cloud offering. By providing a deeper view of customer relationships alongside specific project metrics, users can attain a deeper understanding of their business.
Showcasing Success at International Services Week
To highlight some of the service offerings it provides, Certinia recently presented the first ever International Services Week. The event was designed to highlight the important role services organizations play in the economy.
Certinia and its partners presented insights into AI, industry metrics, trends, challenges, and much more. Attendees learned new strategies to drive growth, form deeper client relationships, and adopt a lifelong learning mindset. Those wanting to view those sessions can find them listed here.
