CloudRock, a UK-based HR and finance consultancy, announced on January 6 that it acquired Dutch-based HR-IT firm SuccessDay.
The deal marks CloudRock’s entry into the Benelux market and expands its European footprint, adding SuccessDay’s expertise in Workday, Oracle, and SAP SuccessFactors.
SuccessDay, which maintains one of the largest Workday application management services (AMS) practices in the region, will retain its brand and leadership team while gaining access to CloudRock’s global delivery network across the UK, Portugal, India, Australia, and the US.
CloudRock described the acquisition as part of a broader growth strategy, enhancing its ability to provide end-to-end HR and finance transformation services for multinational clients.
Combining Advisory, Implementation, and AMS Expertise
The deal brings together two firms with overlapping platforms and distinct strengths.
CloudRock delivers end-to-end HR and finance transformation services, including advisory for strategy and technology selection, implementation support, optimization to maximize cloud value, and AMS for ongoing operations.
Its teams also provide custom application and AI solutions, spanning Workday, Oracle, SAP, ServiceNow and Dayforce and helping clients align processes, technology and organizational change throughout complex transformation programs
SuccessDay, headquartered in the Netherlands, provides independent HRIT advisory across the full HR transformation lifecycle, serving clients primarily across the Benelux, DACH, and Nordic regions. Its services include strategy, vendor selection, organizational readiness, and configuration support during implementation.
The firm also offers post‑go‑live AMS to help clients optimize HR systems on platforms such as Workday, Oracle, and SAP SuccessFactors, enhancing processes and employee experience throughout system transitions.
The acquisition enables CloudRock to combine its global scale and finance transformation expertise with SuccessDay’s regional HRIT advisory and strong AMS capabilities. SuccessDay will retain its brand, leadership, and culture, preserving established client relationships while accessing CloudRock’s broader service portfolio.
Operationally, the integration favors capability expansion over consolidation. The combined entity is positioned as a multi-brand platform with specialized expertise in Northern Europe and the ability to support clients internationally as they grow.
Firms Offer Local Expertise with Global Reach
The acquisition reflects broader consolidation trends in HR-IT and ERP consulting.
Backed by Growth Capital Partners, CloudRock is building a European platform through a buy-and-build strategy, combining scale with specialized regional expertise. Retaining SuccessDay’s brand and leadership reflects a private equity-style house-of-brands approach, preserving existing client relationships and regional market knowledge.
The deal positions CloudRock and SuccessDay as independent alternatives to large system integrators like Accenture, Deloitte, and Capgemini, while leveraging deep Workday, Oracle, and SAP capabilities. It provides regional delivery and HRIT expertise, supporting European clients in implementing and managing complex HR and finance systems locally.
Enterprise HR and finance leaders overseeing multinational operations may see a contrast with larger integrators’ standardized approach. The CloudRock-SuccessDay model preserves country-specific knowledge and AMS continuity. However, leaders must weigh whether this structure complicates governance or cross-border coordination.
The acquisition illustrates how mid-sized, independent consulting partners are adapting to deliver local responsiveness alongside global capabilities. They offer an alternative to the standardized scale of large system integrators.
What This Means for ERP Insiders
CloudRock adds regional depth. SuccessDay’s regional expertise strengthens CloudRock’s European delivery network, increasingly important amid EU digital sovereignty and sector-specific regulations. Existing clients can now access localized advisory, AMS, and ERP optimization for compliant, multinational transformations.
SuccessDay clients access a global outlook. The brand and leadership remain, ensuring continuity and high-quality support while adding a global perspective that could enhance regional offerings supporting broader growth. Clients now access a roadmap for multinational ERP expansion, without losing the advantage of an independent practice.
Combined technology capabilities support growth. CloudRock and SuccessDay are integrating expertise across Workday, Oracle, SAP, ServiceNow and Dayforce. This concentration, combined with broader regional reach, gives clients access to specialized expertise throughout every stage of their growth cycle.
