Deloitte and ParalympicsGB launch immersive digital experience ahead of Paris 2024

photo of two UK Paralympian athletes on a race in wheelchairs | Deloitte and ParalympicsGB digital experience

ParalympicsGB has teamed up with Deloitte to launch Mindscape, an immersive digital experience designed to provide a unique insight into what it takes for Paralympians to succeed both on and off the field of play. It comes ahead of the Paris 2024 Paralympic Games, where ParalympicsGB, the Great Britain and Northern Ireland Paralympic team, will compete.

Deloitte has developed the interactive Mindscape platform to connect with a wider audience and shine a light on the challenges faced by disabled people, including Paralympians, in their everyday lives.

Mindscape takes users on a journey, completing tasks and collecting rewards as they in turn learn more about the challenges around accessibility and the lived experience of disabled people. With insights into themes of resilience, inclusion and allyship, the user’s avatar reveals not only what it means to be a Paralympian competing on the world stage, but a disabled person in the UK today.

Additionally, as an official digital transformation partner, Deloitte will support ParalympicsGB’s ten-year strategy, Championing Change, providing expertise and innovation as ParalympicsGB seeks to influence positive social change.

“Paris 2024 is an opportunity for ParalympicsGB to make a real impact, on and off the field of play. In developing Mindscape, Deloitte has been able to bring to life the lived experiences of disabled people through the lens of a Paralympian”, said ParalympicsGB’s chief executive officer David Clarke.

“The overarching theme of allyship and their determination to create an accessible digital experience demonstrates the shared values in our partnership. The breadth of expertise which Deloitte has been able to provide ParalympicsGB has been beneficial to us as an organization and helping us to continue to break down barriers for disabled people throughout the UK”, he added.

Mark Lillie, partner and UK sports industry lead, Deloitte, commented: “Technology can have a huge impact on the way people engage with sport, whether spectating or playing. From adaptive equipment to virtual reality training programs and immersive storytelling experiences, technology is working to level the playing field to make sport more accessible and inclusive than ever.

“As Paris 2024 approaches, we are looking forward to seeing how our Mindscape platform can help to change how people perceive the experience of Paralympians and increase the visibility of disabled people.”

In the build-up to Paris 2024, Deloitte and ParalympicsGB have also focused on developing a digital strategy that includes website development and implementation to enhance fan and user experiences.

Lillie continued: “We have designed the Mindscape platform with 16- to 30-year-olds in mind, but it is accessible to all. Deloitte will continue to work closely with ParalympicsGB to shape and drive projects that contribute to ParalympicsGB’s mission of enabling world-leading performance at the Paralympic Games and to drive positive, sustainable change in UK society.”