EY expands consulting and ServiceNow scope with whyaye acquisition

Maureen Robson-Norman, CEO of whyaye

EY has enhanced its consulting portfolio with the acquisition of whyaye Ltd, a UK-based consulting services provider for the ServiceNow platform. This announcement marks the eighth EY acquisition in the UK since April 2021.

This acquisition follows from the EY organization’s plans to double the size of its UK and Ireland Consulting services over the next four years, backed by £75m of investment.

Founded in 2019, whyaye is a Newcastle-based consulting services provider for the ServiceNow platform with over 100 employees across the UK. Known as EY whyaye, the acquisition will support the growth of EY Technology Consulting services by enhancing capacity, capabilities and market presence around the ServiceNow technology platform. Additionally, Maureen Robson-Norman, whyaye CEO will join Ernst & Young LLP as a partner.

Robson-Norman said: “This is an important milestone for whyaye and we’re excited to be part of the EY organization. ServiceNow is an incredibly powerful platform which can help bring significant efficiencies to a business when used to its full potential. We’re looking forward to working collaboratively with EY teams to accelerate our growth and work with clients on their transformation journeys.”

In a LinkedIn post about EY whyaye, Asheesh Malhotra, EY lead partner for Technology Transformation, EY UK commented: “A very warm welcome to those joining us in the UK. I am excited to see what we can achieve together during this period of growth and development!”

Jordi Ferrer, vice president and general manager UK&I at ServiceNow, commented: “I am delighted to see the continued investments in EY Technology Consulting services by expanding capacity, capabilities and market presence around the ServiceNow technology platform. The addition of whyaye will enable the EY and ServiceNow strategic collaboration to expand further, helping more companies be more agile and productive in an era of rapid change. Together, EY and ServiceNow teams will continue to unlock value through workflow automation to help businesses be more competitive and agile, employees be more capable and engaged and customers have better experiences.”